Selected in-depth examples of sales building, specific projects, and others.
Miscellaneous Projects
“This Is CVS” Campaign & Training Video
A marketing and training project aimed at introducing CVS/pharmacy's products and services.
View701 Digital Marketing
701 Digital Marketing is the local in-house digital marketing agency I created in 2020 to differentiate our digital products and services. The ultimate goal was to stand out from KFYR’s television arm to compete against digital-centric agencies. I created the name, logo, website, and supporting materials, including media kits.
ViewCVS Brand Campaign
In an effort to better promote private label brands, I developed an in-store marketing campaign that challenged shoppers to try CVS Brand for themselves and compare it to their favorite national brands.
ViewDigital+Social First Strategy
I created this award-winning policy and best practices strategy for digital and social media in 2016.
ViewFall Premiere Party
An annual marketing and networking event that I coordinated for three years.
ViewFirst Tooth
First Tooth is a sales initiative I developed to attract a large revenue sponsorship from one of the most challenging advertising categories: Oral Care. Its secondary benefit is to boost social media engagement for our own Facebook pages. I created the concept, logo, package, and micro-site for the campaign, which was selected as a “Win […]
ViewKFYR-TV: Digital Market Leader
An overview of KFYR-TV's top market position and how we achieved it.
ViewKmart Electronics Handbook
A multi-volume handbook outlining product offerings and basic training.
ViewKmart Electronics Revision
From inception to execution, I lead the effort to redesign the Bismarck Kmart Electronics department in 2003.
ViewNorth Dakota Today Logo & Branding
Introduced and supervised roll-out of new logo and branding for KFYR-TV's morning topical show in 2018.
ViewThe Bismarck-Mandan Encyclopedia
In August 2020, I self-published The Bismarck-Mandan Encyclopedia, which is the embodiment of the historic database that I've been producing on BisManCafe.com since 2007.
ViewThe Complete History of Bismarck, North Dakota
Published in 2021, The Complete History of Bismarck, North Dakota is the comprehensive historical journey of Bismarck-Mandan, North Dakota from an isolated frontier town on the edge of civilization, to its seemingly unlikely assumption as capital, to its role as a pivotal city that encompasses government, education, healthcare, agriculture, energy, and commerce. I created all […]
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