KFYR-TV: Digital Market Leader

Under my leadership as the Digital Solutions Director, KFYR-TV has witnessed unprecedented growth and accolades, stealing market share gains that I previously obtained for KXMB-TV to become the indisputable market leader:

#1 in digital traffic (based on Alexa rank)
#1 in social engagement (rate and total)
#1 in Facebook followers
#1 in Facebook fan growth
#1 in digital sales (growing by 877% between 2014-2018, achieving a 78% market share).

How We Achieved It

• Consolidated independent websites for KFYR-TV, its three satellites, and West Dakota FOX into YourNewsLeader.com. This centralized branding and marketing, improved SEO by reducing duplication and unifying backlinks to a single domain, and streamlined content publishing.
• Evolved sales model from limited sponsorships to an impression-based CPM model. The previous model inhibited revenue growth by restricting inventory to only a few advertisers and didn’t mirror traffic growth.
• Optimizing inventory and encouraging long-term investments through discounted sales packages that bundle products based on current inventory needs.
  Implementing and enforcing multi-award-winning strategic best practices.
• Establishing our team as industry experts, with frequent training to enhance product and industry knowledge and to reinforce best practices.
• Embracing a progressing product suite that includes Interstitials, Targeted Advertising, OTT, YouTube, SEO/SEM, and social media.
• Strong dedication to promoting digital platforms, particularly with regard to increasing awareness, such as a “See Us First” Facebook marketing campaign.
• Conducting regular marketing seminars targeted at local advertisers. These informational symposiums distinguished ourselves as industry experts while initiating an opportunity for direct sales with new prospective clients.