First Tooth

First Tooth is a sales initiative I developed to attract a large revenue sponsorship from one of the most challenging advertising categories: Oral Care. Its secondary benefit is to boost social media engagement for our own Facebook pages. I created the concept, logo, package, and micro-site for the campaign, which was selected as a “Win of the Week” in May 2020, showcased across nearly 100 markets.

The promotion encourages viewers to submit pictures of their child loosing their first tooth, which would then be featured weekly through a combination of on-air, online, and social channels, including a dedicated microsite.