Experience

• Administer multi-platform digital operations and revenue for the NBC and FOX affiliates across four markets.
• Supervise on- and off-platform digital revenue by leading and educating a team of 14 account executives in digital sales, maximizing third party revenue, establishing product and pricing strategies, managing client relations and expectations, planning and optimizing effective multi-platform marketing campaigns, and managing traffic and inventory.
• Direct digital publishing and content management, coach news personnel and web producers, perform competitive analyses and conduct strategic planning to grow traffic and engagement, coordinate technical support, and implement evolving digital initiatives.
• Assist Promotions Director with planning and executing station marketing initiatives and special projects.
• Awards Received: LMA Digital Innovation Award (3x), NDBA Teddy Award (2x) Eric Sevareid Award (3x), and Associated Press Great Plains Broadcast Award.
• Escalated KFYR-TV into the indisputable digital market leader in traffic, engagement, and revenue, overtaking the strong lead previously obtained at KXMB-TV.
• 3rd-highest digital revenue growth among nearly 100 markets in 2019, followed by record-breaking revenue during COVID-19, one of only a few markets to increase billing. 
• Crafted KFYR-TV’s award-winning social media strategy, ultimately growing from a 20,000-fan deficit against the competition to a 20,000-fan surplus. 
• Featured as Gray Television’s national Win of the Week for the First Tooth campaign in 2020.
• Designed new logo and branding for KFYR-TV’s North Dakota Today morning show in 2018.
• Coordinated 24th and 25th annual Best of the Class events, a prominent community event recognizing over 200 students annually from area schools.
• Planned and executed the 2014-2016 Fall Premiere Parties, an annual marketing and networking event for advertising partners.

• Licensed Realtor® in North Dakota assisting clients with buying, selling, and leasing real property, including showcasing and marketing properties, hosting open houses, negotiating contract terms, and coordinating closing activities.

• Provided administrative support, desktop publishing, graphic design, and other services to the local CBS and ABC sales teams in four markets.
• Coordinated digital sales and operations.
• Spearheaded KXNet.com re-launch, which received the NDBA Teddy Award, Eric Sevareid “Award of Merit”, and an Upper Midwest Emmy Award.
• Increased KXNet.com unique visitor traffic by 38.83% between 2012-2013.
• Organized BCA Women’s Golf Classic, an annual charity golf tournament, from 2010-2012.

• Managed a portfolio of residential properties totaling up to 319 units, which included budget and revenue accountability, rent collection, maintenance coordination, and employee supervision.
• Achieved the 3rd-highest Net Operating Income in the company at Goldmark; a 19.11% YOY improvement.

>Received multiple promotions leading to the final position of Store Manager

• Directly responsible for managing retail store operations and revenue, with annual sales ranging from $1.5-$5 million and up to 20 direct reports. Included several different locations in various market and economic conditions, often during initial setup and training.
• Increased Manager Control Profit by 14.3% and customer service score by 15%; 4-Wall Profit 10.6% better than budget.
• Received Paramount Award in 2005 – a company-wide recognition for top achievers.

• Customer service and sales in the Electronics and Photo departments.
• Produced Kmart Electronics Handbook, a multi-volume product guide and training book. 
• Lead the effort to redesign the Bismarck Kmart Electronics department in 2003, from inception to execution. 

• Hoffman Creations owns a network of websites, chiefly BisManCafe.com, and provides a variety of all-original content and services, including publishing two books: The Bismarck-Mandan Encyclopedia in 2020 and The Complete History of Bismarck, North Dakota in 2021.

• Served on the Bismarck High School newspaper.
• Awarded First Place in Advertising at the 2003 Northern Interscholastic Press Association conference.