I offer a diverse and accomplished background that includes award-winning management-level experience in sales, marketing, graphic design, website administration, real estate, retail, and property management. In addition to my substantial experience as the Digital Solutions Director for KFYR-TV, I provide a variety of all-original content and services through my company Hoffman Creations, where I operate a network of websites and have self-published two books: The Bismarck-Mandan Encyclopedia in 2020 and The Complete History of Bismarck, North Dakota in 2021.
Among my greatest strengths are strategic planning and crafting innovative solutions that drive results, which has translated into a strong record of accomplishment, from my very first job to my current position.
Since 2009, I have had the great pleasure to supervise digital operations and revenue for each of the broadcast news groups covering western North Dakota: KXMB-TV and KFYR-TV. In these leadership roles, I established each as the indisputable digital and social media market leader in traffic, social media, and revenue.
I previously achieved strong success as a Property Manager for GOLDMARK and a Store Manager for CVS/pharmacy. As well, I have expanded my wealth of expertise through Hoffman Creations, which I founded in 1998.
I invite you to further explore my online resume and hope to hear from you soon to further discuss my qualifications.
Awards and Honors
- LMA Digital Innovation Award: Best Social Media Strategy (3x)
- NDBA Teddy Award: Best Digital Media (3x)
- Eric Sevareid Award: Best Website (4x)
- Associated Press Great Plains Broadcast Award: Best Website
- Upper Midwest Emmy Award: Interactivity
- Gray national “Win of the Week” for First Tooth campaign
- CVS/pharmacy Paramount Award
- Northern Interscholastic Press Association: Advertising
- Multi-recipient of President’s Honor Roll; final GPA of 3.96
Additional Selected Accomplishments
- Escalated KFYR-TV into the indisputable digital market leader in total traffic, social media followers, social engagement, and revenue (attaining a 78% market share), overtaking leads previously obtained for KXMB-TV.
- 3rd-highest digital revenue growth among nearly 100 markets in 2019, followed by record-breaking revenue during COVID-19, one of only a few markets to increase billing.
- Crafted KFYR-TV’s award-winning social media strategy, ultimately growing from a 20,000-fan deficit against the competition to a 20,000-fan surplus.
- Featured as Gray Television’s national Win of the Week for the First Tooth campaign in 2020.
- Designed new logo and branding for KFYR-TV’s North Dakota Today morning show in 2018.
- Achieved the 3rd-highest Net Operating Income in the company at Goldmark; a 19.11% YOY improvement.
- Self-Published The Bismarck-Mandan Encyclopedia, which contains detailed definitions and pictures on more than 300 local terms, past and present, in an easy alphabetic arrangement.
I invite you to further explore my online resume and portfolio and hope to hear from you soon. Feel free to contact me at (701) 390-4800 or randy394@msn.com anytime.
-Randall Hoffman
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