Website Examples

My accomplished digital background includes multi-platform sales and operational management of assets delivering more than 70 million pageviews annually, as well as hands-on design and development. I have been actively involved in website development and administration since 1998, social media management since 2007, and digital sales since 2011.

Through my lengthy experience, I have witnessed and adapted to consistent digital advancements, including the introduction of social media, responsive websites, search engine transformations, numerous browser wars, and the transition from simple HTML-based static websites to dynamic database-driven sites using content management systems.

701 Digital Marketing

701 Digital Marketing is the local in-house digital marketing agency I created in 2020 to differentiate our digital products and services. The ultimate goal was to stand out from KFYR’s television arm to compete against digital-centric agencies. I created the name, logo, website, and supporting materials, including media kits.

Years: 2020
Company: KFYR-TV
Scope: Design, Development, Administration
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BisManCafe.com

A hyper-local community website with diverse content offerings, including news, classifieds, and an interactive community.

Years: 2007-Present
Company: Hoffman Creations
Scope: Design, Development, Administration, Ownership
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BuyNDFirst.com

A pilot sales initiative set to launch in 2018.

Years: 2018-Present
Company: KFYR-TV
Scope: Design, Development, Administration
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First Tooth

First Tooth is a sales initiative I developed to attract a large revenue sponsorship from one of the most challenging advertising categories: Oral Care. Its secondary benefit is to boost social media engagement for our own Facebook pages. I created the concept, logo, package, and micro-site for the campaign, which was selected as a “Win […]

Years: 2019
Company: KFYR-TV
Scope: Design, Development
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KFYR-TV

Under my direction, KFYR-TV has become the indisputable digital market leader and received several awards.

Years: 2013-Present
Company: KFYR-TV
Scope: Administration
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KMOT Ag Expo

The Midwest's largest indoor farm & ranch show, attracting nearly 40,000 visitors each year.

Years: 2017-Present
Company: KFYR-TV
Scope: Design, Development, Administration
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KXNet.com

In 2011, I took the lead role in planning, designing, and implementing the new KXNet.com - North Dakota's top-ranked news website.

Years: 2011-2013
Company: KXMB-TV
Scope: Design, Development, Administration
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Open For Business

Open For Business was a microsite created for businesses to list their status during COVID lockdowns, along with contact information and website click-throughs. It received more than 500 listings in just over a week.

Years: 2020
Company: KFYR-TV
Scope: Design, Development, Administration
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SkySpyPhotos.com

A community photo-sharing website emphasizing weather.

Years: 2017-Present
Company: KFYR-TV
Scope: Design, Development, Administration
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Strekonline.com

A Star Trek fan site, once among the most popular such sites.

Years: 1998-2012, 2014-Present
Company: Hoffman Creations
Scope: Design, Development, Administration, Ownership
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