- AWARDS: NDBA Teddy Award (2x), Eric Sevareid Award of Merit (3x), LMA Digital Innovation Award (2x).
- Orchestrated the consolidation of kfyrtv.com, its three satellites, and westdakotafox.com into yournewsleader.com to improve efficiency, enhance SEO, streamline digital marketing, and optimize resources.
- Increased traffic by 605% and revenue by 805% over five years; achieving the company’s highest growth in 2016, out of 42 websites.
- Crafted KFYR-TV’s award-winning social media strategy, overtaking the nearly 20,000-fan gap that I had previously established for KXMB-TV within 6 months.
- Achieved total market dominance: #1 in digital traffic, #1 in social engagement, #1 in Facebook followers, #1 in Facebook fan growth, and #1 in digital sales (with a 78% market share).
- Transitioned the digital sales model from limited sponsorships to impression-based ROS, increasing digital revenue by 359% within the first year.
YourNewsLeader.com is among the state’s top websites, serving nearly 4 million monthly pageviews. Since taking an active role in its management, these sites have seen impressive growth and received two industry-leading awards. I have twice coordinate the launch of new websites and apps, in 2014 and again in 2016 with the launch of YourNewsLeader.com.