KFYR-TV’s SkySpy Photos has been the community’s primary photo sharing service for over a decade. I opted not to renew the contract for the site’s long-time provider, and developed my own customizable solution using WordPress and Amazon AWS.
Despite its exceptional cost, our former platform lacked any customization, had become severely outdated, and was not revenue-friendly.
Objectives
- Develop a fully customized solution for SkySpyPhotos.com that was optimized for all devices with enhanced revenue generating opportunities.
- Simplify the photo sharing process for viewers.
Outcomes
- New website launched in February 2017, which was fully responsive and optimized for revenue.
- New website featured a simple public upload form that required no registration, along with admin email notifications for quick approval.
- New website incorporated the ability to embed external media posts (ie. Facebook or YouTube) inline with organic content through oEmbed.
- Created first official logo and branding for SkySpy Photos.
- Established new email address exclusively for SkySpy Photo submissions.