Randy presents the benefits of the Photo Center in “This Is CVS”
Introduction
With CVS/pharmacy being a new entry to the market, little was known about the company and its offerings. In 2006, I began development of a new in-store campaign designed to better introduce and promote the company.
Goals
- Introduce and promote CVS, the company, and its offerings to new employees and customers.
- Improve new employee training and orientation.
Outcomes
“This Is CVS” Table Display
- Produced two comprehensive videos, one targeted at employees and another to customers. The video was segmented into different focus areas: ExtraCare, Pharmacy, MinuteClinic, Beauty, Photo Center, and private label brands.
- Created multiple in-store supplemental marketing materials, including posterboards and brochures.
- Setup a prominent display table, near the pharmacy, to showcase the customer-targeted video and supplemental materials.
- Campaign was later expanded and utilized region-wide throughout 2006-2007.
- Receiving high praise; promoted to Store Manager within one month of the campaign’s premiere.