KXNet Re-launch

KXNet Website Design Mockup

Original KXNet Website Design Mockup

Introduction

In 2011, I took the lead role in planning, designing, and implementing the new KXNet.com – North Dakota’s top-ranked news website. After creating a functional mockup website, I established a project plan and spent the next five months leading all efforts in coordinating with suitable vendors to fully develop the new site.

After its December 2011 launch, I assumed the role of directing all website and social media efforts, including training, digital ad trafficking, maintenance, support, and general administration. 

Goals

  • Improve visitor experience and introduce new features to KXNet.com.
  • Better integrate social networking and mobile with KXNet desktop platform.
  • Remove under-utilized and depreciated website sections.
  • Optimize and improve digital revenue streams.

Outcomes

  • Received the NDBA Teddy Award, Eric Sevareid “Award of Merit”, and an Upper Midwest Emmy Award in 2012.
  • Increased KXNet.com unique visitor traffic by 38.83% in 2012, with continued increases thereafter.
  • Launched new mobile apps for news and weather
  • Launched Twitter account and improved Facebook Likes by 83%.

Click here to read more about my website background.

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