{"id":165,"date":"2011-04-10T19:34:45","date_gmt":"2011-04-11T00:34:45","guid":{"rendered":"http:\/\/hoffmancreations.com\/resume\/?page_id=165"},"modified":"2025-11-13T14:49:49","modified_gmt":"2025-11-13T20:49:49","slug":"technical-skills-summary","status":"publish","type":"page","link":"https:\/\/hoffmancreations.com\/resume\/technical-skills-summary","title":{"rendered":"Skills and Expertise"},"content":{"rendered":"<h3>Microsoft Office Suite<\/h3>\n<ul>\n<li>Word, Publisher, Excel, PowerPoint, FrontPage, Outlook, PhotoDraw<\/li>\n<\/ul>\n<h3>Adobe Creative Suite:\u00a0<em><a title=\"Graphic Design &amp; Desktop Publishing Samples\" href=\"https:\/\/hoffmancreations.com\/resume\/section\/graphic-marketing-design\">(See Examples)<\/a><\/em><\/h3>\n<ul>\n<li>Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro<\/li>\n<\/ul>\n<h3>Digital and Social Media:\u00a0<a title=\"Graphic Design &amp; Desktop Publishing Samples\" href=\"https:\/\/hoffmancreations.com\/resume\/section\/website-design-administration\"><em>(See Examples)<\/em><\/a><\/h3>\n<p>I have been actively involved in website development and administration since 1998 and social media management since 2007.\u00a0My <strong><a href=\"https:\/\/hoffmancreations.com\/resume\/achievements\">accomplished<\/a>\u00a0<\/strong>digital\u00a0background includes multi-platform sales and operational management of assets delivering nearly 40 million pageviews annually, as well as hands-on design and development.<\/p>\n<ul>\n<li><strong>Coding:<\/strong> HTML, CSS, and PHP<\/li>\n<li><strong>Server Administration:<\/strong> WHM, cPanel, Virtuosso, MySQL &amp; phpMyAdmin<\/li>\n<li><strong>Digital Marketing:<\/strong> Search Engine Optimization (SEO), Pay-Per-Click (PPC), YouTube, OTT, social media, AdSense, AdWords, &amp; DFP<\/li>\n<li><strong>Analytical Tools:<\/strong> Google Webmaster Tools (including Analytics), WebTrends\/Comscore, DFP, Facebook Insights, CrowdTangle<\/li>\n<li><strong>Multi-Account Social Networking:<\/strong> Facebook, Twitter, YouTube, Social News Desk<\/li>\n<li><strong>WordPress: <\/strong>Theme development, custom fields, custom post types, wp_query, plugin maintenance, etc.<\/li>\n<li>Numerous content management systems<\/li>\n<li>Domain name registration and management through GoDaddy<\/li>\n<li>Amazon CDN (Cloudfront\/S3)<\/li>\n<li>FrontPage and Dreamweaver<\/li>\n<\/ul>\n<h3><strong>Property Management:<\/strong><\/h3>\n<ul>\n<li>Yardi Voyager<\/li>\n<li>Annual Budget Preparation<\/li>\n<li>Managing Multiple Properties<\/li>\n<\/ul>\n<h3><strong>Management:<\/strong><\/h3>\n<ul>\n<li>Hiring, training, and supervision of up to 20 direct reports.<\/li>\n<li>Inventory Management, including ordering and Loss Prevention<\/li>\n<li>Multi-million revenue management<\/li>\n<li>New store setups<\/li>\n<\/ul>\n<h3><strong>Marketing &amp; Sales:<\/strong><\/h3>\n<ul>\n<li>Multi-platform campaign planning, development, and optimization (including strategy and creative)<\/li>\n<li>Presenting and closing to small and large groups, local and national<\/li>\n<li>Ad trafficking and reporting systems, including OSi-Traffic and Wide Orbit<\/li>\n<li>Programming and inventory database maintenaince, including OSi-AdConnections and WO Media Sales<\/li>\n<li>Customer Relationship Managers, including karmaCRM<\/li>\n<li>Solid understanding of marketing principles, including CPT, ratings, daypating, flighting, reach, frequency, copywriting, and branding<\/li>\n<\/ul>\n<h3><strong>Audio &amp; Video Editing <\/strong><\/h3>\n<ul>\n<li>Avid Media Composer, After Effects, Sound Forge, Final Cut Pro<\/li>\n<li>Audacity<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Office Suite Word, Publisher, Excel, PowerPoint, FrontPage, Outlook, PhotoDraw Adobe Creative Suite:\u00a0(See Examples) Photoshop, InDesign, Illustrator, Dreamweaver, Premiere Pro Digital and Social Media:\u00a0(See Examples) I have been actively involved in website development and administration since 1998 and social media management since 2007.\u00a0My accomplished\u00a0digital\u00a0background includes multi-platform sales and operational management of assets delivering nearly 40 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-165","page","type-page","status-publish","hentry","no-thumb"],"acf":[],"_links":{"self":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":25,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/165\/revisions"}],"predecessor-version":[{"id":1543,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/165\/revisions\/1543"}],"wp:attachment":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/media?parent=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}