{"id":150,"date":"2011-04-10T19:26:27","date_gmt":"2011-04-11T00:26:27","guid":{"rendered":"http:\/\/hoffmancreations.com\/resume\/?page_id=150"},"modified":"2021-01-26T11:15:36","modified_gmt":"2021-01-26T17:15:36","slug":"this-is-cvs-campaign-training-video","status":"publish","type":"page","link":"https:\/\/hoffmancreations.com\/resume\/this-is-cvs-campaign-training-video","title":{"rendered":"&#8220;This Is CVS&#8221; Campaign &#038; Training Video"},"content":{"rendered":"<div id=\"attachment_706\" style=\"width: 210px\" class=\"wp-caption alignright\"><a href=\"http:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-706\" class=\"size-medium wp-image-706\" src=\"http:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051-200x150.jpg\" alt=\"Randy presents the benefits of the Photo Center in &quot;This Is CVS&quot;\" width=\"200\" height=\"150\" srcset=\"https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051-200x150.jpg 200w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051-140x105.jpg 140w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051-600x450.jpg 600w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/cvsvid-0000051.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><p id=\"caption-attachment-706\" class=\"wp-caption-text\">Randy presents the benefits of the Photo Center in &#8220;This Is CVS&#8221;<\/p><\/div>\n<h2>Introduction<\/h2>\n<p>With CVS\/pharmacy being a new entry to the market, little was known about the company and its offerings. In 2006, I began development of a new in-store campaign designed to better introduce and promote the company.<\/p>\n<h2>Goals<\/h2>\n<ul>\n<li>Introduce and promote CVS, the company, and its offerings to new employees and customers.<\/li>\n<li>Improve new employee training and orientation.<\/li>\n<\/ul>\n<h2>Outcomes<\/h2>\n<div id=\"attachment_707\" style=\"width: 210px\" class=\"wp-caption alignright\"><a href=\"http:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-707\" class=\"size-medium wp-image-707 \" title=\"&quot;This Is CVS&quot; Table Display\" src=\"http:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041-200x264.jpg\" alt=\"041_041\" width=\"200\" height=\"264\" srcset=\"https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041-200x264.jpg 200w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041-140x185.jpg 140w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041-600x794.jpg 600w, https:\/\/hoffmancreations.com\/resume\/wp-content\/uploads\/041_041.jpg 1024w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><p id=\"caption-attachment-707\" class=\"wp-caption-text\">&#8220;This Is CVS&#8221; Table Display<\/p><\/div>\n<ul>\n<li>Produced two comprehensive videos, one targeted at employees and another to customers.\u00a0The video was segmented into different focus areas:\u00a0ExtraCare, Pharmacy, MinuteClinic, Beauty, Photo Center, and private label brands.<\/li>\n<li><span style=\"line-height: 1.5em;\">Created multiple in-store supplemental marketing materials, including posterboards and brochures.<\/span><\/li>\n<li>Setup a prominent display table, near the pharmacy, to showcase the customer-targeted video and supplemental materials.<\/li>\n<li>Campaign was later expanded and utilized region-wide throughout 2006-2007.<\/li>\n<li>Receiving high praise; promoted to Store Manager within one month of the campaign&#8217;s premiere.<\/li>\n<\/ul>\n<p><a title=\"Achievements\" href=\"http:\/\/hoffmancreations.com\/resume\/achievements\">&lt;&lt; Back to Achievements<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction With CVS\/pharmacy being a new entry to the market, little was known about the company and its offerings. In 2006, I began development of a new in-store campaign designed to better introduce and promote the company. Goals Introduce and promote CVS, the company, and its offerings to new employees and customers. Improve new employee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-150","page","type-page","status-publish","hentry","no-thumb"],"acf":[],"_links":{"self":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":7,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/150\/revisions"}],"predecessor-version":[{"id":1513,"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/pages\/150\/revisions\/1513"}],"wp:attachment":[{"href":"https:\/\/hoffmancreations.com\/resume\/wp-json\/wp\/v2\/media?parent=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}