Skills and Expertise

Microsoft Office Suite

  • Word, Publisher, Excel, PowerPoint, FrontPage, Outlook, PhotoDraw

Adobe Creative Suite: (See Examples)

  • Photoshop, InDesign, Illustrator, Dreamweaver

Digital and Social Media: (See Examples)

I have been actively involved in website development and administration since 1998 and social media management since 2007. My accomplished digital background includes multi-platform sales and operational management of assets delivering nearly 40 million pageviews annually, as well as hands-on design and development.

  • Coding: HTML, CSS, and PHP
  • Server Administration: WHM, cPanel, Virtuosso, MySQL & phpMyAdmin
  • Digital Marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC), YouTube, OTT, social media, AdSense, AdWords, & DFP
  • Analytical Tools: Google Webmaster Tools (including Analytics), WebTrends/Comscore, DFP, Facebook Insights, CrowdTangle
  • Multi-Account Social Networking: Facebook, Twitter, YouTube, Social News Desk
  • WordPress: Theme development, custom fields, custom post types, wp_query, plugin maintenance, etc.
  • Numerous content management systems
  • Domain name registration and management through GoDaddy
  • Amazon CDN (Cloudfront/S3)
  • FrontPage and Dreamweaver

Property Management:

  • Yardi Voyager
  • Annual Budget Preparation
  • Managing Multiple Properties

Management:

  • Hiring, training, and supervision of up to 20 direct reports.
  • Inventory Management, including ordering and Loss Prevention
  • Multi-million revenue management
  • New store setups

Marketing & Sales:

  • Multi-platform campaign planning, development, and optimization (including strategy and creative)
  • Presenting and closing to small and large groups, local and national
  • Ad trafficking and reporting systems, including OSi-Traffic and Wide Orbit
  • Programming and inventory database maintenaince, including OSi-AdConnections and WO Media Sales
  • Customer Relationship Managers, including karmaCRM
  • Solid understanding of marketing principles, including CPT, ratings, daypating, flighting, reach, frequency, copywriting, and branding

Audio & Video Editing

  • Avid Media Composer, After Effects, Sound Forge, Final Cut Pro